At ADoNA, we have had the privilege of being quoted and mentioned in newspapers and on news programs around the world, and it’s always a pleasure. On this occasion, however, we have found a Canadian article from three years ago (July 2014), in Toronto’s Globe and Mail, which uses our data to open the piece, and we didn’t even know about it until now.
Presumably quoting from the earlier version of our now completely re-written website, the article starts:
When I first attended the United Nations in Geneva, about 11 years ago, to listen to the plans for significantly curtailing road deaths globally, I came away not only impressed but also with the distinct impression that given what was, by then, a huge growth in the numbers of motor vehicles in poorer countries, the aim would be to prevent the annual number of deaths rising as global motorization grew. The yearly death toll was then stated as 1.3 million but this figure was projected to rise to 2 million by 2020, thus holding it steady at 1.25 to 1.3 million instead of seeing such a horrendous increase would be a good thing.