In 2007, the AAA Foundation for Traffic Safety published an excellent book which since then has been one of our key “go to” resources for valuable guidelines. Its title was: Improving Traffic Safety Culture in the United States — The Journey Forward [See footnote for a relevant excerpt].
There can be no doubt that geographical, political, socio-economic and — importantly — workplace aspects of culture have a major influence on road safety, and this can be seen not only from one country to another but often from region to region within a country.
Equally, there can be no doubt that traffic safety interventions which fail to consider and adapt to relevant aspects of local cultures are commonly doomed to failure.
Sadly, when politically-correct people in the field of traffic safety state that one should never refer to drivers as “stupid,” or by any other derogatory adjective, there have to be occasions which deserve an exception, and if watching television or videos while driving is not a supreme example of dangerous idiocy, I’m not sure what is.