International Road Safety Annual Report 2018 – The USA Does Very Badly Again

In the latest edition of what is undoubtedly the most comprehensive international summary of global road safety each year, the mission statement for the USA is:  ‘Dedicated to achieving the highest standards of excellence in motor vehicle safety and reducing deaths, injuries and economic losses resulting from motor vehicle crashes.’  However, as the following figures and references will show, this stated goal may be true regarding the intent but actual U.S. outcomes over recent decades have been a very long way indeed from any “highest standards of excellence.”

Photograph of the scene of a fatal road crash in the USA.
A fatal road traffic crash (not “accident”) which I encountered by chance during my frequent travel to conduct safe / defensive / advanced driving courses throughout the USA. (Copyright image, 2012.)

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Defensive Driving Course for Chauffeurs in Las Vegas

Advanced Drivers of North America [ADoNA] safe driving courses for chauffeurs are designed not only to maximize the safety of these specialist drivers, for the obvious benefit of  their employers or clients, but also to significantly enhance smoothness and finesse (to an extent that always surprises and delights the chauffeurs concerned).

Photograph of traffic on Interstate 515 near Las Vegas.
There is much that can inevitably be taught about the safest, smoothest driving on busy highways. (Copyright image.)

At ADoNA, we work with corporate drivers and chauffeurs throughout the USA, Canada and related islands.
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Using Headlights in Bad Weather — Listen to the Truck Drivers!

Despite many years of advice and even laws to change the situation, many people apparently still don’t get it that headlights are not just to help them see where they are going!

Photo showing the serious lack of view in a truck's mirrors during rain.
The lack of view in a truck’s mirrors during rain. Photo courtesy of Ryan Douglas Dorius

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Nine Danger Signs Concerning Parked Vehicles — Do You Know Them ALL?

Every time you drive past one or more parked vehicles there are nine common safety indicators that should be monitored so that you never end up being involved in a distressing collision that could easily have been avoided.  The worst of these involve children being run over.

Photograph of a person putting something in the trunk / boot of a car, at the roadside.
To be safe drivers, people certainly need to know all of the nine dangers signs to look for when passing parked vehicles — just one of the many comprehensive safety skills taught by Advanced Drivers of North America, Inc. — Copyright image.

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A Significant Rise in On-The-Job U.S. Highway Deaths Raises Safety Concerns

According to Bloomberg News: “Roadway accidents are the leading cause of on-the-job deaths in the USA, but the safety issue remains outside the jurisdiction of the nation’s primary workplace safety agency — the Occupational Safety and Health Administration [OSHA].”

Photograph looking down on city traffic from high above.
City traffic, but this is by no means the most dangerous place for your employees to drive. We cover all major aspects of defensive driving on our ADoNA courses, not just 5 or 6, and we follow global safety research and best-practices throughout. (Copyright image.)

A particularly worrying aspect of this situation is that between 2011-2015 the number of work-related highway deaths in America increased by 15%, which was five times more than the upturn in the overall number of occupational fatalities (3%), according to Bureau of Labor [BLS] statistics.

During 2015 (i.e. the latest available statistics), according to federal figures, 1,264 workers died in highway crashes. That represents 26 percent of the year’s total work-related deaths of 4,836, and it is therefore the most common cause of worker fatalities.

One thing which is not made clear in the official figures is whether they include or exclude highway deaths which occur while the people concerned are actually commuting to or from work, which — although a very secondary concern to the tragic bereavements — still has financially very damaging overtones for the employers concerned.  However, judging the above figures against those from other developed nations, it is our opinion at Advanced Drivers of North America [ADoNA] that commuting deaths are definitely not included in the current U.S. data and that in this context the “real” number of deaths is very significantly higher than stated.

In our driver safety training for Fortune 500 client-companies, our training has produced multi-year reductions of 50 percent in fleet crashes and over 80 percent in injuries (based on National Safety Council collision type analysis).  If you would like us to work with your team, with the objective of creating very significant collision reductions, please get in touch via our Courses page.

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Read: Rise in on-the-Job Motor Vehicle Deaths Spurs Safety Concerns, from Bloomberg News.

 

 

Ultra-Smooth and Ultra-Safe Driver Training for Chauffeurs

Advanced Drivers of North America [ADoNA] has trained chauffeurs for maximum safety and maximum smoothness in their driving, from Las Vegas to Canada.

Photograph of a Mercedes 550S sedan, in use for chauffeur training by Advanced Drivers of North America for chauffeur driver-safety training
A Mercedes 550S in use for Advanced Drivers of North America’s chauffeur safety and smooth driver training. (Copyright image.)

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USA: Crosswalks made with Low Quality Paint or in Pretty Colors are Potentially Deadly

Poor quality paint is dangerously and very frequently used for pavement markings and crosswalks in the USA, in place of more-expensive but vastly-safer thermoplastic materials which have a high-glass-bead content for excellent reflectivity at night and in bad weather.

A photo showing the loaction of two supposedly bright yellow crosswalks but they become invisible in rain at night because of the use of cheap paint.
Two bright yellow-painted crosswalks in Falmouth, MA, from crucial angles invisible during and just after heavy rain at night. The yellow is a futile waste of time if it becomes invisible at certain times! (Copyright image.)

Compare the photo above with the one below.  They are at the same location and were taken less than 12 hours apart.
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An Insight into the Vital Subject of Good Observations when Driving

The latest “THINK!” advert gives a small but important insight into the proper use of observations when driving.

Far too many drivers simply gaze ahead of their vehicle while driving  without actually noticing everything they should and being alert to all the things that potentially could go wrong.  Worse than that, many drivers literally do just gaze at the back of the vehicle they are following, reliant on the brake lights of that lead vehicle to trigger a response in themselves.  But either way, drivers who do these things are throwing away a lot of safety.

Photograph of an urban road with multiple dangers such as pedestrians, cyclists, static cars with their doors open, etc.
The speed limit sign is not the only thing that needs to be seen when you are driving! This image is from the “THINK!” campaign in Britain but applies in every country.

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Globe & Mail Article Cites Advanced Drivers of North America and We Didn’t Even Know!

At ADoNA, we have had the privilege of being quoted and mentioned in newspapers and on news programs around the world, and it’s always a pleasure.  On this occasion, however, we have found a Canadian article from three years ago (July 2014), in Toronto’s Globe and Mail, which uses our data to open the piece, and we didn’t even know about it until now.

A photo of Advanced Drivers of North America's CEO Eddie Wren at the United Nations in New York City for their General Session on global road safety, April 2012.
Advanced Drivers of North America’s CEO Eddie Wren at the United Nations in New York for their General Session on global road safety, April 2012. (Copyright image.)

Presumably quoting from the earlier version of our now completely re-written website, the article starts:

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The Most Popular 5 Posts in the First 8 Weeks of the New ADoNA Website

To help new visitors to this Website save time by seeing just those posts that have gained the most interest, here is the first of what will be a series of periodic lists, and on this occasion these five are from the 71 topics posted so far (use the ‘Archives’ or ‘Categories’ in the right-hand sidebar to view more):

1. It’s Mirror-Signal NOT Signal-Mirror, Despite Bad Advice for 100 Years!

The car with a matched pair of rear, high-intensity fog lights will clearly remain more visible than even cars nearer the camera that have only their regular rear lights to rely upon. Copyright image.

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