A Significant Rise in On-The-Job U.S. Highway Deaths Raises Safety Concerns

According to Bloomberg News: “Roadway accidents are the leading cause of on-the-job deaths in the USA, but the safety issue remains outside the jurisdiction of the nation’s primary workplace safety agency — the Occupational Safety and Health Administration [OSHA].”

Photograph looking down on city traffic from high above.
City traffic, but this is by no means the most dangerous place for your employees to drive. We cover all major aspects of defensive driving on our ADoNA courses, not just 5 or 6, and we follow global safety research and best-practices throughout. (Copyright image.)

A particularly worrying aspect of this situation is that between 2011-2015 the number of work-related highway deaths in America increased by 15%, which was five times more than the upturn in the overall number of occupational fatalities (3%), according to Bureau of Labor [BLS] statistics.

During 2015 (i.e. the latest available statistics), according to federal figures, 1,264 workers died in highway crashes. That represents 26 percent of the year’s total work-related deaths of 4,836, and it is therefore the most common cause of worker fatalities.

One thing which is not made clear in the official figures is whether they include or exclude highway deaths which occur while the people concerned are actually commuting to or from work, which — although a very secondary concern to the tragic bereavements — still has financially very damaging overtones for the employers concerned.  However, judging the above figures against those from other developed nations, it is our opinion at Advanced Drivers of North America [ADoNA] that commuting deaths are definitely not included in the current U.S. data and that in this context the “real” number of deaths is very significantly higher than stated.

In our driver safety training for Fortune 500 client-companies, our training has produced multi-year reductions of 50 percent in fleet crashes and over 80 percent in injuries (based on National Safety Council collision type analysis).  If you would like us to work with your team, with the objective of creating very significant collision reductions, please get in touch via our Courses page.

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Read: Rise in on-the-Job Motor Vehicle Deaths Spurs Safety Concerns, from Bloomberg News.

 

 

Ultra-Smooth and Ultra-Safe Driver Training for Chauffeurs

Advanced Drivers of North America [ADoNA] has trained chauffeurs for maximum safety and maximum smoothness in their driving, from Las Vegas to Canada.

Photograph of a Mercedes 550S sedan, in use for chauffeur training by Advanced Drivers of North America for chauffeur driver-safety training
A Mercedes 550S in use for Advanced Drivers of North America’s chauffeur safety and smooth driver training. (Copyright image.)

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USA: Crosswalks made with Low Quality Paint or in Pretty Colors are Potentially Deadly

Poor quality paint is dangerously and very frequently used for pavement markings and crosswalks in the USA, in place of more-expensive but vastly-safer thermoplastic materials which have a high-glass-bead content for excellent reflectivity at night and in bad weather.

A photo showing the loaction of two supposedly bright yellow crosswalks but they become invisible in rain at night because of the use of cheap paint.
Two bright yellow-painted crosswalks in Falmouth, MA, from crucial angles invisible during and just after heavy rain at night. The yellow is a futile waste of time if it becomes invisible at certain times! (Copyright image.)

Compare the photo above with the one below.  They are at the same location and were taken less than 12 hours apart.
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An Insight into the Vital Subject of Good Observations when Driving

The latest “THINK!” advert gives a small but important insight into the proper use of observations when driving.

Far too many drivers simply gaze ahead of their vehicle while driving  without actually noticing everything they should and being alert to all the things that potentially could go wrong.  Worse than that, many drivers literally do just gaze at the back of the vehicle they are following, reliant on the brake lights of that lead vehicle to trigger a response in themselves.  But either way, drivers who do these things are throwing away a lot of safety.

Photograph of an urban road with multiple dangers such as pedestrians, cyclists, static cars with their doors open, etc.
The speed limit sign is not the only thing that needs to be seen when you are driving! This image is from the “THINK!” campaign in Britain but applies in every country.

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Globe & Mail Article Cites Advanced Drivers of North America and We Didn’t Even Know!

At ADoNA, we have had the privilege of being quoted and mentioned in newspapers and on news programs around the world, and it’s always a pleasure.  On this occasion, however, we have found a Canadian article from three years ago (July 2014), in Toronto’s Globe and Mail, which uses our data to open the piece, and we didn’t even know about it until now.

A photo of Advanced Drivers of North America's CEO Eddie Wren at the United Nations in New York City for their General Session on global road safety, April 2012.
Advanced Drivers of North America’s CEO Eddie Wren at the United Nations in New York for their General Session on global road safety, April 2012. (Copyright image.)

Presumably quoting from the earlier version of our now completely re-written website, the article starts:

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The Most Popular 5 Posts in the First 8 Weeks of the New ADoNA Website

To help new visitors to this Website save time by seeing just those posts that have gained the most interest, here is the first of what will be a series of periodic lists, and on this occasion these five are from the 71 topics posted so far (use the ‘Archives’ or ‘Categories’ in the right-hand sidebar to view more):

1. It’s Mirror-Signal NOT Signal-Mirror, Despite Bad Advice for 100 Years!

The car with a matched pair of rear, high-intensity fog lights will clearly remain more visible than even cars nearer the camera that have only their regular rear lights to rely upon. Copyright image.

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The Unmatched ‘Driver Safety’ Resume of ADoNA CEO & Chief Instructor Eddie Wren has been Updated

Photograph of a large semi-tractor-trailer coming the other way on a gravel road.
If your team has to work in rural areas — as many of our clients’ personnel do — then amongst other things we teach safe driving on gravel roads, even if you meet a big truck like this coming the other way! (Copyright image.)

Advanced Drivers of North America’s CEO & Chief Instructor, Eddie Wren, has an entirely unmatched resume within North American road safety and driver training circles, and it has just been updated.

See how ADoNA, either through consultancy or driver training, can best help your organization.  Contact us.

Risk Awareness and Perception Training are So Important but are Still Just Part of the Bigger Picture

Hazard awareness has always been of massive importance in safe driving and has been a critical component of true advanced driving since the inception of the System of Car Control by the police in Britain, an astonishing 82 years ago, in 1935.  This is the sole driving system taught by Advanced Drivers of North America [ADA/ADoNA],  since the  corporation’s own inception (without the word ‘North’), back in 2006.

Some excellent research has been published by NHTSA earlier this year (2017), in relation to an updated Risk Awareness and Perception Training [RAPT] program for young drivers.  This represents exactly the same discipline as practiced in the “hazard awareness” mentioned above. Indeed, for fleet or corporate drivers, we at ADoNA are the sole suppliers in the USA of this globally-unmatched system, which we have spent years carefully refining for it to be a perfect fit for North American driving safety culture — not just the “driving on the other side of the road” bit 🙂

View an outline of our Defensive and Advanced Driving Courses at ADoNA.

Photo of a woman on a traffic island with cars all around, and with a baby trailer attached to her bicycle.
Just one of many scenarios where drivers must be extremely perceptive of multiple, simultaneous hazards. Boulder, Colorado.  (Copyright image: Eddie Wren, 2007.)

This NHTSA research represents a major breakthrough of great importance to improved safety for America’s young drivers, and we strongly hope to see a system put in place for all young drivers to get the benefit of relevant training.  Here is an excerpt from the paper:

Abstract
Previous research suggests newly licensed teen drivers often fail to anticipate where unexpected hazards might materialize. One training program designed to address these apparent deficiencies in knowledge and skills that has shown promise in previous tests is the Risk Awareness and Perception Training (RAPT) program. This project updated RAPT using high definition video and computer simulations to create a more interactive and realistic program. Researchers evaluated the modified program’s impact on the behaviors of novice and experienced drivers through the use of a computer-based test and during on-road drives in live traffic on a pre-defined route. Both the novice and experienced driver RAPT-trained groups showed substantial improvement in performance from pre- to post-test with the RAPT trainees hitting almost all of the targets during the computer post-test. The performance differences extended to the eye-tracker data arising from the on-road drives. The RAPT-trained groups hit significantly higher numbers of total primary targets and percentages of targets compared to the control groups. The study also employed a “Think Aloud,” or commentary driving, data collection effort. This data collection approach did not reveal any performance differences among the training groups. This study also included a persistence measure using the computer assessment one month after training. Results showed the RAPT-trained groups’ target hit rates decreased from the initial post-test to the persistence measure but remained above their baseline hit rates and above the control groups’ persistence measure hit rates.

On this ADoNA website you are currently viewing, you will also find a wealth of free, additional research-based and best-practice based information with which to support your team of business drivers and help maximize their safety.

Protect Yourself from Red Light Runners & Distracted Drivers

This video is a classic example of someone who doesn’t even notice that a traffic light has been on red for a significant time.

Such behavior is commonly indicative of distracted driving.  Bear in mind that hard braking or swerving under these sort of circumstances might stop your car being hit by the red light runner but equally might result in you having a collision with a third vehicle.  So the rather obvious question is how do you and/or your employees protect yourselves from being in a collision in any circumstances similar to this if — in this instance — you are one of the drivers who is making a left turn?

Such issues are just one small but important part of our multi-faceted defensive and advanced driving courses at Advanced Drivers of North America, Inc.  Contact us for more details.

The video is courtesy of the City of Lakewood, WA, where this incident was filmed.