The ‘Culture’ You Come From Can Radically Affect Your Safety on the Road

August 22, 2018

In 2007, the AAA Foundation for Traffic Safety published an excellent book which since then has been one of our key “go to” resources for valuable guidelines.  Its title was: Improving Traffic Safety Culture in the United States — The Journey Forward  [See footnote for a relevant excerpt].

There can be no doubt that geographical, political, socio-economic and — importantly — workplace aspects of culture have a major influence  on road safety, and this can be seen not only from one country to another but often from region to region within a country.

Equally, there can be no doubt that traffic safety interventions which fail to consider and adapt to relevant aspects of local cultures are commonly doomed to failure.

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International Road Safety Annual Report 2018 – The USA Does Very Badly Again

In the latest edition of what is undoubtedly the most comprehensive international summary of global road safety each year, the mission statement for the USA is:  ‘Dedicated to achieving the highest standards of excellence in motor vehicle safety and reducing deaths, injuries and economic losses resulting from motor vehicle crashes.’  However, as the following figures and references will show, this stated goal may be true regarding the intent but actual U.S. outcomes over recent decades have been a very long way indeed from any “highest standards of excellence.”

Photograph of the scene of a fatal road crash in the USA.
A fatal road traffic crash (not “accident”) which I encountered by chance during my frequent travel to conduct safe / defensive / advanced driving courses throughout the USA. (Copyright image, 2012.)

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Semi-autonomous Cars — An Advanced Driving Course for Chauffeurs in their Employer’s Tesla

Given that at Advanced Drivers of North America [ADoNA] we teach defensive and advanced driving, the use of assistance features which reduce the tasks and sadly also the concentration of drivers is not a key area for us.  (How new safety technology might actually be making our driving worse.)

That aspect, however, is not the theme of this write-up.  Instead, I will focus on the Tesla being driven normally, with the minimum of automated features and with maximum smoothness for the chauffeur context plus, of course, maximum regard for driving safely

A Tesla S that we used on an ADoNA advanced driving "safety and smoothness" course for chauffeurs, looking good in a color that's close to the famed "British Racing Green."
The Tesla Model S 85 used on an advanced driving “safety and smoothness” course for chauffeurs, looking good in a color that’s close to the famed “British Racing Green”. (Copyright image)

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Defensive Driving Course for Chauffeurs in Las Vegas

Advanced Drivers of North America [ADoNA] safe driving courses for chauffeurs are designed not only to maximize the safety of these specialist drivers, for the obvious benefit of  their employers or clients, but also to significantly enhance smoothness and finesse (to an extent that always surprises and delights the chauffeurs concerned).

Photograph of traffic on Interstate 515 near Las Vegas.
There is much that can inevitably be taught about the safest, smoothest driving on busy highways. (Copyright image.)

At ADoNA, we work with corporate drivers and chauffeurs throughout the USA, Canada and related islands.
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Advanced Driving Courses in Washington State

Over the past 12 years, Advanced Drivers of North America has carried out driver safety training throughout the Pacific North West, including six cities (each for different corporate clients) in Washington, from the Tri-Cities in the south-east of the state to Bellingham in the north-west, and of course Seattle.

An aerial view of Seattle
A wonderful view of the city of Seattle, as I flew in on August 12, 2017, and like all cities, the sort of place we can use interesting challenges and instill a much better understanding of safe driving, especially on Advanced Drivers of North America’s “Silver” and “Gold” courses.   Copyright image.

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An Insight into the Vital Subject of Good Observations when Driving

The latest “THINK!” advert gives a small but important insight into the proper use of observations when driving.

Far too many drivers simply gaze ahead of their vehicle while driving  without actually noticing everything they should and being alert to all the things that potentially could go wrong.  Worse than that, many drivers literally do just gaze at the back of the vehicle they are following, reliant on the brake lights of that lead vehicle to trigger a response in themselves.  But either way, drivers who do these things are throwing away a lot of safety.

Photograph of an urban road with multiple dangers such as pedestrians, cyclists, static cars with their doors open, etc.
The speed limit sign is not the only thing that needs to be seen when you are driving! This image is from the “THINK!” campaign in Britain but applies in every country.

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Globe & Mail Article Cites Advanced Drivers of North America and We Didn’t Even Know!

At ADoNA, we have had the privilege of being quoted and mentioned in newspapers and on news programs around the world, and it’s always a pleasure.  On this occasion, however, we have found a Canadian article from three years ago (July 2014), in Toronto’s Globe and Mail, which uses our data to open the piece, and we didn’t even know about it until now.

A photo of Advanced Drivers of North America's CEO Eddie Wren at the United Nations in New York City for their General Session on global road safety, April 2012.
Advanced Drivers of North America’s CEO Eddie Wren at the United Nations in New York for their General Session on global road safety, April 2012. (Copyright image.)

Presumably quoting from the earlier version of our now completely re-written website, the article starts:

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ADoNA: The Clear Leader in U.S. Driver Safety and Training – a Research Victory

For over ten years, Advanced Drivers of North America [ADoNA] has been teaching the important fact that official “overall stopping distances” for cars have been inaccurate and needed to be treated as being significantly longer than previously thought.  Now, at last, our own calculations have been proven appropriate and extremely accurate.

An excellent graphic from Brake showing the old versus new 'overall stopping distances' in which each car length represents 13 feet.
An excellent graphic from Brake showing the old versus new ‘overall stopping distances’ in which each car length represents 13 feet. (New distances shown above old distances, at each speed.)

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The Most Popular 5 Posts in the First 8 Weeks of the New ADoNA Website

To help new visitors to this Website save time by seeing just those posts that have gained the most interest, here is the first of what will be a series of periodic lists, and on this occasion these five are from the 71 topics posted so far (use the ‘Archives’ or ‘Categories’ in the right-hand sidebar to view more):

1. It’s Mirror-Signal NOT Signal-Mirror, Despite Bad Advice for 100 Years!

The car with a matched pair of rear, high-intensity fog lights will clearly remain more visible than even cars nearer the camera that have only their regular rear lights to rely upon. Copyright image.

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The Unmatched ‘Driver Safety’ Resume of ADoNA CEO & Chief Instructor Eddie Wren has been Updated

Photograph of a large semi-tractor-trailer coming the other way on a gravel road.
If your team has to work in rural areas — as many of our clients’ personnel do — then amongst other things we teach safe driving on gravel roads, even if you meet a big truck like this coming the other way! (Copyright image.)

Advanced Drivers of North America’s CEO & Chief Instructor, Eddie Wren, has an entirely unmatched resume within North American road safety and driver training circles, and it has just been updated.

See how ADoNA, either through consultancy or driver training, can best help your organization.  Contact us.