Advanced Drivers of North America’s Role in the USA’s “Vision Zero” Goals

If your corporation or small business employs drivers, Advanced Drivers of North America [ADoNA] can take them farther towards maximum safety than any other training supplier in the USA, and this article outlines how.

The Road to Zero Coalition logo
Advanced Drivers of North America is proud to be a member of the Road To Zero coalition.

From the perspective of the USA it is a fact that since at least the 1970s — while other countries, notably led by Sweden and Britain, have improved their road safety achievements by dramatically cutting their respective rates of road deaths — America sadly has made only mediocre gains and has consistently been one of the worst-performing, developed nations in this field. To put this into perspective, if the USA had simply kept pace with the safest countries, approximately 27,000 fewer Americans would now be getting killed each year on America’s roads.

Over the past 20 years, greater efforts have been put into reducing the catastrophic number of road casualties around the world, currently standing at 1.35 million deaths and 50-60 million serious injuries per year. Globally, this critical issue is being headed by the Decade of Action for Road Safety, 2011-2020, which is a joint UN, WHO and World Bank venture.

However, here in America, an increasing number of individual cities and states are now very wisely adopting a program first instituted by Sweden in 1997, namely Vision Zero.

Photograph of the scene of a fatal road crash in the USA.
A fatal road traffic crash (Note: not “accidents”) which we encountered by chance during an ADoNA advanced driving course in the USA. Copyright image.

So what exactly is it that ADoNA can contribute to “Vision Zero” and “Road to Zero” programs here in the USA?

Over the years, there have been various, internationally recognized criteria as to what constitute the most successful components or approaches to achieve the best results in reducing road deaths.

Probably the earliest and best known of these were the so-called “Three E’s,” although there are now more than three:

  • Engineering (of vehicles and roads);
  • Education (of drivers and other road users), and
  • Enforcement (to suitably expand the relevant legislation and make road users obey the safety rules). To these initial three were added:
  • Emergency (swift evacuation to get seriously injured victims to a suitable hospital within what doctors refer to as the ‘golden hour’);
  • Empirical Evaluation (of which methods work well and which don’t).
When feasible, ADoNA is happy to add ‘bad weather’ to our training regime (with a safety clause in case conditions become too extreme). Where else will you get accurate training on public roads for maximum safety in such conditions? (This photo was taken from the passenger seat during an ADoNA course in February, 2019.) Copyright image.

More recently, the “Five Pillars” were introduced for focus during the aforementioned Decade of Action for Road Safety, and these are:

  • Road safety management
  • Infrastructure
  • Safe vehicles
  • Road user behavior
  • Post-crash response

It is not hard to see significant overlap between these two approaches, although perhaps regrettably the earlier aspects of Education and Enforcement have been pushed together in the “Pillars,” under the Road User Behavior heading, when arguably each deserves to remain in its own separate, specialist field. Either way, though, at ADoNA we lead the field of U.S. driver training suppliers by a huge margin when it comes to the most-proven safety knowledge for drivers (for which here is one small but very significant example from our input to the knowledge base) and also for our training methodology, because uniquely, in both cases, we use global best practises and a research-based approach that is very carefully adapted for American safety culture.

On both counts it is extremely easy to show that even now, almost two decades into the 21st Century, these critical areas are still tragically absent from driver training at all levels in the USA. Advanced Drivers of North America can significantly help to rectify this dangerous scenario for your team of drivers. See details regarding our courses, or contact us.

In addition, we strongly suggest that you check-out the uniquely in-depth background of our Chief Instructor, and feel free to compare it to that of anyone else engaged in driver training in the USA.


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Author: EddieWren

Eddie Wren is the CEO and Chief Instructor at Advanced Drivers of North America. His driver safety background is given at:

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