Flashback to 2003 – The Astonishing Volvo Safety Concept Car – Still Unmatched

First published in 2003

New Introduction

Back in 2003, Volvo built their utterly remarkable Safety Concept Car [SCC] as a test bed for a huge range of new safety technologies they were then testing, with a view to introducing the most effective and worthwhile into their production cars.  The SCC was demonstrated to the automotive media in the USA on just two days — one on the west coast and one on the east coast — and through our not-for-profit organisation, Drive and Stay Alive, I had the good fortune to be invited to attend the east coast day in Manhattan, to drive it.

In just the 15 years since then, we have gone from talking primarily just about increased safety to a now almost out-of-control rush to have self-driving vehicles before even the semi-autonomous prototypes can be shown to increase rather than decrease safety.

Photograph of the 2003 Volvo Safety Concept Car.
The 2003, $8 Million, Volvo Safety Concept Car [SCC] (Photo: Copyright 2003, Volvo Cars)
The 2003 Article

I’m sitting in the SCC – Volvo’s new ‘Safety Concept Car’ – bemused not only by the nature of some of the remarkable features, but also by their sheer quantity… a staggering 72 of them.

“Giving drivers the best possible view is what this car is all about,” says Dan Johnston, a veteran of thirty-five years working for Volvo, USA. “When you get into it, sensors detect where your eyes are, then the car molds itself around you. The floor, the pedals, the seat height, the steering wheel and even the center console all move until the car senses that you are in the best possible position.”

Before I can say ‘Really?’ it happens; and it feels delightfully weird – but it seems more like being in a space ship than a dentist’s chair. I’ve paid good money in the past for custom-tailored suits that didn’t fit me as well as this Volvo does.

Dan draws my attention to the pillars that hold up the roof and – usually – hold the windows in place. The so-called ‘A Pillars,’ at either side of the windshield, are transparent – made of a crisscross metal framework filled with Plexiglas or some such substance. This will allow drivers at intersections a much better view to either side, especially in connection with bicyclists and motorcyclists, many hundreds of whom have been killed over the years by unthinking or unseeing drivers pulling out of a drive or a side street in front of them.

“Now look over your shoulder,” says Dan.

No matter how hi-tech the see-through front pillars are, the ‘B Pillars’ – between the front doors and the rear doors – are much more startling. They are not there!

There is no metal column between the glass of the front side-windows and the rear side-windows. Instead, the solid frame, which is essential to help hold up the roof in the event of a rollover-type crash, is built into the outside edge of each of the front seats, several inches inboard from the windows, and it is curved inwards, allowing the driver a remarkable, uninterrupted view when checking over his/her shoulder. And this, of course, is another reason that the controls move to the driver rather than the other way around; the edge of the seat is part of the safety frame, so it isn’t going anywhere.

Image showing driver's-side blind spots when the driver is doing a shoulder check
The difference in the view available when looking over one’s shoulder into the driver’s B-pillar blind spot.  The red car is the SCC, the silver car is any other.   (Image Copyright 2003, Volvo Cars)

Am I impressed so far? Suffice it to say that the see-through ‘A Pillars’ and the see-around ‘B Pillars’ would easily be reason enough for me to buy this car.  Safe driving – whether it be of the modest but very worthwhile standard known as ‘defensive driving,’ or of the full-blown police ‘advanced’ standard, which requires a total of several hundred hours of specialist training – depends to a huge extent on precisely what can be seen at any given moment, and then using every ounce of that visual information to interpret both the road ahead and the actions of all other road users.  That is why you will never see a truly good driver with a string of beads, or a crucifix, or an air-freshener-Christmas-tree-thingy dangling from their interior mirror. Nothing is allowed to block any part of the view of a wise driver, let alone stuff that swings around in a distracting, eye-catching way. Maximum view at all times is vital and the Volvo SCC delivers it in truckloads.

So much for the revolutionary, outstanding views afforded to drivers by the design of the ‘A-’ and ‘B-Pillars’ on the SCC and yet in many ways these are seemingly the two most straightforward innovations.  Let’s look at some other aspects.

Imagine yourself walking towards your car in the middle of a deserted parking lot at night. Want to know whether there is an intruder lying in wait for you, inside the car?  Just press a button on the remote control; sensors will pick up the heartbeat of anybody in the vehicle and warn you well before you get there.  If all is well, you get into the vehicle and start the engine, but you do it courtesy of your fingerprint; gone are the days of a key.

Okay, so now you are safely inside and heading for home, in the dark.  Let’s say that after you leave behind the busy intersections in town, the road has lots of curves and steep grades.  Press a button: up pops an infrared night-vision screen to extend your view beyond the range of the headlights.  This isn’t a first; several makes of car around the world already have this feature, but the Volvo doesn’t just have passive infrared. A close look at the headlight array, on the front of the car, shows three small fresnel lenses inside each headlight, and these are fed via fiber optic cables. Apart from providing normal headlight illumination, these lenses do something quite, quite different.

When you drive slowly, the beam of light automatically brightens and widens, nearer your car, to help you with town driving situations.  On the open road, as you build up speed, the beam lengthens to give you better distance vision. But then – get this – when you drive around tight curves and corners, part of the beam swings left or right as you start to turn the wheel so that you can actually see around the curve in advance, and not just the portion of it that you happen to be on at that moment.

Photograph of the headlights on a 2003 Volvo safety Concept car [SCC]
The variable focus, laterally moving headlights on the 2003 Volvo SCC. (Photo copyright, 2003, Volvo Cars)
This car has cameras, too; one to replace the interior rear-view mirror if you are carrying too much luggage in the back and you block your own view out of the rear window; one to show you the ground directly behind the car when you are backing up; and one – especially for frustrated moms (and dads) – to show you the kids in the back seat, so that you can yell at them without turning your eyes away from the road!

Alarms warn the driver if he signals to change lane while another vehicle is in the blind spot, and a video screen showing the view from the rear-view camera is also shown. (Image copyright, 2003, Volvo Cars)

These cameras, and their two viewing screens, are good but again not revolutionary.  Once more, it is the adjacent technology that breaks new ground – the car has sensors.  Yes, there is one to tell you whether you are driving too close to the car ahead, but there are sensors fixed to each of the side mirrors as well, and these trigger warning lights if there is another vehicle on either side of your car, in a rear blind spot.  That’s great; it’s a useful and very visible warning, but the next bit is even better: If you fail to see the warning lights and you intend, say, to change lanes to pass a vehicle ahead, then the moment you switch on your indicator as though you were going to pull across in front of the car in your blind spot, the Volvo lets you know that this is a bad idea.  And, believe me, it really does let you know; I learn this first-hand during a pre-arranged situation on the test drive.  By now, one of the Swedish engineers is in the car with me.  She can’t resist grinning and commenting at my reaction: “What is this ‘Bloody Hell!’ that you English say?”

The other new type of sensor does something rather different.  The staff at Volvo – in their remarkable, new, eighty-million US-dollar safety research center – are well aware of all of the major causes of fatal road crashes around the world, one of which is unintentionally drifting from one lane to another or even drifting right off the road.  Obviously, this is usually linked to drowsiness or just plain bad concentration.  But if you attempt to do a gradual drift between lanes (or head, accidentally, off the road altogether) in the Volvo SCC, and you haven’t given a signal to show that you intend to move sideways, then it’s time to wake up.

Think about wartime submarine movies when a klaxon sounds and a stressed voice shouts ‘Dive, dive, dive!’ Well, alright… it’s not quite like that, but believe me, the noisy result would encourage a drowsy driver to wake up rather swiftly.

What else is there?  Let’s just pause for thought.  Whenever car manufacturers talk about better safety, we all tend to think of vehicle occupants, but of course it is often the people on the outside that are most at risk: pedestrians die even when struck at relatively low-speeds.  But whenever you hear talk of someone being knocked down by a car it is a misnomer.  People hit by cars are almost always knocked upwards, not down.  Their legs are swept out from underneath them by the front bumper, and the unfortunate person’s head usually then hits the windshield. And that alone often kills them.  This is why windshield wiper hubs are now located below the level of the hood – to stop them punching a hole in the skull of some poor unfortunate passer-by.

But now, Volvo – and their relatively new owner’s, Ford – are jointly working on this problem.  The Volvo SCC is fitted with a ‘cowl’ airbag, between the rear edge of the hood and the windshield.  The bag triggers in the event of a relevant type of collision on the front bumper and cushions the head of a pedestrian or bicyclist from hitting the glass.  Ford, on the other hand, are working on the concept of an over-the-hood airbag which will trigger at the very front of the car a split second before a collision with a pedestrian, to protect the person from the front metalwork of the vehicle.
Stephen Rouhana, who leads the Advanced Occupant Protection group at Ford, tells me of the difficulties of setting sensors so that they will detect a pedestrian’s legs but will not fire if, for example, the car hits a cardboard box.  He is most excited, though, about the new, easy-fit four-point seat belts fitted to the Volvo SCC.

It was, after all, Volvo that invented three-point seatbelts, back in 1958.  It can be no great surprise that the car manufacturer that has effectively always led the world in safety now shocks even the informed with an incredible display of engineering and innovation on the concept car. Whether Ford bought Volvo three years ago purely for diversification, or whether they bought the marque in order to lift themselves up to the forefront of vehicular safety is academic, but every car manufacturer in the world has much to learn from these Swedes.

Oh, and the looks?  Volvos used to attract much criticism years ago that they were ugly – those days have long since gone.  The current models from the Volvo stable are among some of the most attractive family cars and executive cars on the road.  Who could criticize the looks (or performance) of the C70, for example.  So now you can have the best of both worlds, supreme safety and a good-looking car.  The first ever Volvo SUV is coming out this fall (2002), too, and I can’t wait.

In the meanwhile, all the Swedish engineers will have to do now is drag me out of the SCC, because I’m not for leaving.  May I take it home, please? [#End]

All photographs © Volvo Cars of North America

2018 Footnote — something most people don’t know

If some of the technologies mentioned in this article are now commonly available in many makes of car around the world, there’s a very high likelihood that you still need to say a silent “thank you” to Volvo.

Ever since Volvo was founded in 1929, their primary goal has been to maximize safety for all road users, and as a result they have done something unique.  Did you see, for example, the mention in the above article that Volvo invented three-point seatbelts (the basic design still used in all cars to this day)?  Well, Volvo’s devotion to safety means that unlike any other automaker in the world, they invent safety equipment and technology, patent it, and then allow all other vehicle manufacturers to use it, to maximize safety for everybody!

Would anyone like to name any other automaker that puts everyone’s safety ahead of the extra profits that enforcing the patents would bring? 🙂


With a specific exception for the four photographs provided by Volvo Cars, on this page, please be aware that this website is registered with the United States Copyright Office and that punitive legal action for damages may be taken against anyone who breaches our copyright. This, however, does not stop you from posting links to any of our pages, and you are welcome to do so.

Author: EddieWren

Eddie Wren is the CEO and Chief Instructor at Advanced Drivers of North America. His driver safety background is given at: http://www.advanceddrivers.com/ceochief-instructors-resumecvbio/

2 thoughts on “Flashback to 2003 – The Astonishing Volvo Safety Concept Car – Still Unmatched”

  1. Volvo have always led the world in automotive safety. The sad thing is that the production version Volvo C30 has come and long since gone but we are still to see the innovative A and B pillars on a production Volvo, and that is a crying shame.

    1. Fair comment, David. I must admit I have wondered whether the ultimate challenge regarding the roof pillars was roof strength. As I recall, the requirements for crush resistance here in the USA were increased in the few years following the initial article.

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