August 22, 2018
In 2007, the AAA Foundation for Traffic Safety published an excellent book which since then has been one of our key “go to” resources for valuable guidelines. Its title was: Improving Traffic Safety Culture in the United States — The Journey Forward [See footnote for a relevant excerpt].
There can be no doubt that geographical, political, socio-economic and — importantly — workplace aspects of culture have a major influence on road safety, and this can be seen not only from one country to another but often from region to region within a country.
Equally, there can be no doubt that traffic safety interventions which fail to consider and adapt to relevant aspects of local cultures are commonly doomed to failure.
Traffic safety culture affects many aspects of highway safety, including road users’ attitudes to various unsafe or illegal actions.
A much more general but still relevant review of the overall subject has just been published (August 2018) under the title: Culture may affect the way your brain processes everything. Here’s why that’s important, by Dr Belinda Liddell. Of particular interest, and something which significantly affects road safety, is an explanation of the difference in attitudes between Western countries and MENA (Middle-East and North Africa) countries.
At Advanced Drivers of North America, Inc., this is an aspect of our work that we have always taken very seriously indeed and we have always been strongly guided by our extensive library and the research literature available to us, as well as authoring academic-peer-reviewed research papers ourselves, through bodies such as the Society of Automotive Engineers [view here] and the International Road Federation [view here].
More details are available regarding our best-practice compliant defensive driving and advanced driver safety courses, and these can be held anywhere in the USA or Canada for your personnel, at the level of training and safety you select.
Footnote (added on August 23, 2018)
Robert Foss writes: ‘Shifting program and policy development away from a “shoot from the hip commonsense” based orientation to a theoretically grounded approach is not an easy assignment. Scholars and researchers in the social and behavioral science fields have not done a good job of translating their fundamental understanding — which, though less than perfect, is substantial — into usable guidelines for practitioners…. The unfortunate, but not surprising result is that those who develop programs, policies, and laws rarely know there is a substantial knowledge base upon which they might draw…‘ Foss R. 2007. Addressing behavioral elements in traffic safety: A recommended approach. In Improving traffic safety culture in the U.S.: The journey forward. Washington, DC: AAA Foundation for Traffic Safety.
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