An Insight into the Vital Subject of Good Observations when Driving

The latest “THINK!” advert gives a small but important insight into the proper use of observations when driving.

Far too many drivers simply gaze ahead of their vehicle while driving  without actually noticing everything they should and being alert to all the things that potentially could go wrong.  Worse than that, many drivers literally do just gaze at the back of the vehicle they are following, reliant on the brake lights of that lead vehicle to trigger a response in themselves.  But either way, drivers who do these things are throwing away a lot of safety.

Photograph of an urban road with multiple dangers such as pedestrians, cyclists, static cars with their doors open, etc.
The speed limit sign is not the only thing that needs to be seen when you are driving! This image is from the “THINK!” campaign in Britain but applies in every country.

There are actually two additional significant dangers in the above photo that aren’t even highlighted — undoubtedly because any further red rings and triangles would make the scene too cluttered to be easily viewable.

The secret to really looking at the scenes ahead of you while you are driving is not only for you to notice every actual and potential danger that is present but also to let you develop the safest course, speed and continuing observations to make your journey through any potential “minefield” totally safe, not just for you but for everyone in the vicinity.

In North America, we are the only driver training company to offer a full range of in-depth courses that teach all that any driver needs to cope with all of the dangers you or your staff will encounter.

In Britain, very similar courses are provided by the Institute of Advanced Motorists [IAM] and RoSPA/RoADA.

Remember, it’s no good after a crash and maybe casualties, telling a police officer that dreadful phrase “It wasn’t my fault, it was an accident,” if what you are really saying is “I didn’t notice until it was too late!”

Author: EddieWren

Eddie Wren is the CEO and Chief Instructor at Advanced Drivers of North America. His driver safety background is given at:

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